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Step 7: Where to
buy- Choosing a Dealer? |
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The most obvious answer to the question of
where to buy your new car is at a main dealer.
The simplest way to shop for a new car is to call or use the Internet.
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Call dealership in your area that offers your choice of
car, talk to the Fleet Manager or sales person, and ask for a quote over the
phone.
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The information superhighway has become a viable option
for finding your new car. AutoIndia.com web site is the most
visited of any in the India, and the prime source for locating used, new and
nearly new cars. AutoIndia.com ‘Buy New Car’ option can get you multiple
competitive quotes from dealers anywhere in India.
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However, some dealers may not take the
phone-in order seriously. Or, they may claim that they require you to come down
to the dealership. By requiring your presence, the dealer hopes to gain a
greater leverage in terms of carrying through their soft sell act.
You could also try the fax route. For starters, you may need to call a
dealership to discover its fax number but once you begin the communication via
fax let them know that you handle all of your business this way.
Meeting up with a Fleet Manager rather than a sales person offers several
distinct advantages. Please make sure that you are carrying all the quotes you
have received from dealers.
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When negotiating, it’s always best
to reach a meaningful agreement with the person with whom you’re negotiating.
In traditional sales, the salesperson will almost always need to get the deal
"okayed" by his or her boss — say the sales-manager. So even if you’re a superb
negotiator who has just agreed to buy a car at the dealer’s cost, the deal has
to get a green signal from the third-party sales manager. And that can be
frustrating. On the other hand, A Fleet Manager can use his discretion and is
completely capable of closing the deal without conferring with the sales
manager.
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The Fleet Manager is used to providing
customers with discounts. He will be willing to negotiate readily, and will not
expect the customer to pay the MRP.
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